F1 Campagin

For my F1 Street Stories campaign, created using Adobe InDesign, I designed a cultural storytelling concept centered around the tagline “Every Track Tells a Story.”
The goal was to highlight the human and cultural side of each Grand Prix city, showing that Formula 1 is not just about speed, but also about place, people, and passion. Through a modular editorial layout, I combined imagery, typography, and storytelling elements to showcase each host city’s unique identity, featuring local music, street culture, history, food, and its connection to motorsport. This project allowed me to explore narrative-centered design and culturally immersive branding. Feedback praised the strong visual hierarchy and innovative perspective that extended F1 branding beyond the racetrack and into the heart of each city.